Sep 29, 2022The DIY Corporate Podcast & Why it (Probably) Won’t WorkOriginally written by our partner in crime: Jar Audio How in-house production can kill your branded show. If you’ve explored the benefits of a branded podcast, and think you’re ready for your own corporate show, you might be tempted to create one in-house. It is an expensive ordeal after all, and you are the experts in your own…Corporate Podcasting5 min readCorporate Podcasting5 min read
Feb 24, 2022Why Brands Like KLM & T-Mobile Choose Branded PodcastsOriginally written by our partner in crime: Jar Audio Hi there! While it is a relatively new form of content marketing, we’re seeing a massive increase in the number of world-leading companies that offer a branded podcast. You might be wondering if this medium is a good fit for your…Brandedpodcasts5 min readBrandedpodcasts5 min read
Dec 9, 20216 Things Your Podcast NEEDS in 2022written by our Canadian Podcast Partner Jar Audio With companies like KLM, eBay, Johnson & Johnson, and American Express (plus more) all hopping on the branded podcast wagon, it’s clear this medium is here to stay. And, with more folks working from home in post-pandemic life, we expect both the…Podcasts5 min readPodcasts5 min read
Nov 9, 2021Vital Info: Podcast Consumption Statistics All Brands Should Knowwritten by our Canadian Podcast Partner Jar Audio It’s no secret that podcasts are on the rise. In fact, as of April of this year, there are more than 2 million shows available worldwide — or over 48 million episodes in total. …Podcast10 min readPodcast10 min read
Sep 22, 2021Are you putting your audience first?If you’re looking to work a branded podcast into your content marketing plan, your audience should be your top priority. A well-made series will consider your ideal supporters while prioritizing their interests and striving to meet their needs. Below, you’ll find a list of dos and don’ts essential to creating…Podcast6 min readPodcast6 min read
Sep 6, 2021How Can a Company Podcast Help My Team?Embrace the company podcast to boost communication, build culture, and foster wellbeing for your entire team. Growing in popularity, company podcasts, also known as internal podcasts, are making waves and changing the status quo for a wide variety of teams. …Podcast4 min readPodcast4 min read
Jul 8, 2021What Can 3D Spatial Audio 🎧 Do For Brands?3D Spatial Audio Founder and Creative Partner, Ad van Dongen, wrote a piece on 3D Spatial Audio — an exciting technology changing the face of audio storytelling. All brands need to pay attention. What is it like to experience 3D Spatial Audio? Imagine… you’re riding the subway. Behind you, two…3d4 min read3d4 min read
May 10, 2021The One Question to Answer to Grow Your Brand Podcast Audience.You don’t need a “hack” to grow your brand’s podcast following. You need a clear answer to a single question: Why should someone listen to my brand’s podcast? So many companies that we speak with struggle to answer this question. You can start a podcast for any reason you want: …3 min read3 min read
