Originally written by our partner in crime: Jar Audio Hi there! While it is a relatively new form of content marketing, we’re seeing a massive increase in the number of world-leading companies that offer a branded podcast. You might be wondering if this medium is a good fit for your…

written by our Canadian Podcast Partner Jar Audio With companies like KLM, eBay, Johnson & Johnson, and American Express (plus more) all hopping on the branded podcast wagon, it’s clear this medium is here to stay. And, with more folks working from home in post-pandemic life, we expect both the…

written by our Canadian Podcast Partner Jar Audio It’s no secret that podcasts are on the rise. In fact, as of April of this year, there are more than 2 million shows available worldwide — or over 48 million episodes in total. Unsurprisingly, the explosive nature of this medium is…

If you’re looking to work a branded podcast into your content marketing plan, your audience should be your top priority. A well-made series will consider your ideal supporters while prioritizing their interests and striving to meet their needs. Below, you’ll find a list of dos and don’ts essential to creating…

Embrace the company podcast to boost communication, build culture, and foster wellbeing for your entire team. Growing in popularity, company podcasts, also known as internal podcasts, are making waves and changing the status quo for a wide variety of teams. Employed by world-leading brands, these high-quality productions are for your people only — just as the name suggests — and, when applied correctly, pack benefits that…

3D Spatial Audio Founder and Creative Partner, Ad van Dongen, wrote a piece on 3D Spatial Audio — an exciting technology changing the face of audio storytelling. All brands need to pay attention. What is it like to experience 3D Spatial Audio? Imagine… you’re riding the subway. Behind you, two…

You don’t need a “hack” to grow your brand’s podcast following. You need a clear answer to a single question: Why should someone listen to my brand’s podcast? So many companies that we speak with struggle to answer this question. You can start a podcast for any reason you want: …