Growing in popularity, company podcasts, also known as internal podcasts, are making waves and changing the status quo for a wide variety of teams. Employed by world-leading brands, these high-quality productions are for your people only — just as the name suggests — and, when applied correctly, pack benefits that will positively impact not only your business but the experience of everyone on your team.
So, without further ado, let’s take a look at some of the benefits an effective company podcast can pack for the folks at your company.
3D Spatial Audio
Founder and Creative Partner, Ad van Dongen, wrote a piece on 3D Spatial Audio — an exciting technology changing the face of audio storytelling.
All brands need to pay attention.
What is it like to experience 3D Spatial Audio?
Imagine… you’re riding the subway. Behind you, two guys have a strange conversation about the dubious nature of two security guards who stand watch at City Hall. You can hear just enough disturbing words if you concentrate well. Meanwhile, two seats in front of you, a woman is having a sneezing fit. People around her, with the pandemic…
You don’t need a “hack” to grow your brand’s podcast following.
You need a clear answer to a single question:
Why should someone listen to my brand’s podcast?
So many companies that we speak with struggle to answer this question.
You can start a podcast for any reason you want:
But you won’t get traction until you can explain why someone should listen.
The answer is the same for every brand…and completely unique to your company.
Let’s start with the…